With web optimization I am referring to the actions we take both within our blog and outside it to achieve the visibility we all need to create successful online businesses; but this time I want to refer only to internal aspects of our blog or the main platform of our business.
In a blog there are aspects that need to be present to achieve different results focused on carrying out our business, today I want to talk to you about four aspects, in my opinion vital to achieve followers, clients and the results we seek.
Web optimization- Do you want to achieve subscribers, followers or customers?
As online entrepreneurs we are perfectly aware that a successful business is one that contributes to solving the problems of our clients, for which the correct optimization of our site needs to ensure that information is provided on the one hand and on the other to be able to access our visitors repeatedly to internalize their wishes or problems, and then seek and offer them a possible solution.
– Subscription Form
A subscription form is one of the main elements that every website or blog must have, through which we can capture the data of our visitors and convert them into subscribers, visitors who can then interact with us or become customers.
– Social Media indicators or widgets
These elements allow our visitors to share the content of our blog with other people within their group of friends or followers, it also allows them to subscribe to our profiles and access the information that we publish on social media, information that follows the same line of our blog.
– About me page
Who are you, who is the person who writes in this blog? This section is fundamental and yet many do not give it the importance it has, in this section your visitors find out about your history, your skills, the way you can help them even because you decided to dedicate yourself to online business.
A page about me is also a good place to offer them to subscribe to your list and be part of your group or list of subscribers, a list in which you need to provide all the information that is useful to improve their lives.
– Contact me page
Many visitors to your blog will want to contact you in a more personal way if they see that you can really help them, then they will look for a section from where they can do it, your “about me” page. It may seem paradoxical, but many visitors even prefer to contact you or leave you doubts or comments in this section before making a comment at the end of some of your articles.
Web optimization involves many more aspects than just “what is visible” in a blog, it covers, for example, the loading time in a browser, the design or themes of your blog, static, responsive, etc; the colors, the spaces, the type of letters, the graphics, etc, etc.
In this case, web optimization, like everything related to entrepreneurship, we need to analyze, determine what we need to do and take action or implementation, and then make measurements to verify changes or progress, but optimization does not end here. it is something constant and it is something that we have to always be working on so that the results can be constant.
I hope this article is useful for you, these four aspects are essential and you will surely find them on every website you enter. I invite you to leave your comments on this issue or even share it with the people who can help.