Every business needs to reach its potential clients in the simplest and non-intrusive way possible, which places us as marketers in the position of having to constantly review the fundamentals on which we are creating our content marketing.
In this article I want to share with you some of these fundamentals on which we should base ourselves to create value content for our followers; These tips were shared in Content Marketing World 2014, I found this review on the webempresa20.com blog, I recommend this website too, every entrepreneur needs to be informed of what is happening in their sector.
Content marketing – fundamentals to give direction to your content.
– Anyone can create an audience-
No matter what you do, what market niche you work in or what business model you are in, anyone can become a brand and the value they bring to the market will create a large audience around them.
The important thing here is that you define what you can contribute first, second for whom you can do it, third the way or the means you can use to do it and finally create the content in the different formats and put it in front of your potential clients.
– You don’t have to be great at everything, you have to be great at something-
Specialization is the only way to stand out, we are all teachers, the difference is that we do not all know the same thing.
Many of us make the mistake of thinking that we are not good enough to start, or that we still lack the necessary knowledge, of course this may be true, but if we do not start with what we have today, now, we will never have the opportunity to improve and therefore to contribute every day more a better content for our followers.
– Tools are important, but content marketing success is due to the wizard, not the wand –
Resources and tools are increasing every day, but if we do not learn to make use of them, they lack value for our business.
The web is full of tools for almost all kinds of actions in reference to sharing or creating content, but if we do not add to these the intention, planning and mentality necessary to work in the correct way, we will never be able to use them effectively. and achieve that they give us their maximum potential.
– Don’t add content that doesn’t add value-
If you have nothing to say, do not speak, do not write, now, if you feel the urge to create a business, I assure you that you have a lot to say.
The reality is that the creation of content is not something that happens from one day to the next, since we can have the necessary knowledge or intention, but it is one thing to have accumulated knowledge and another is to be able to translate it in the correct way in words. that reach our potential clients. However, as the saying goes, practice makes perfect.
– Great content inspires us to take action to buy something we didn’t know we needed-
This phrase highlights the need for content marketing to educate your prospect, so that they are aware of what they need, why they need it and fundamentally that you can provide what they need.
A product, a service is efficient when it reaches the right people who know they need it, but the problem here is that many times people know that we want to achieve changes, improve in certain aspects of our lives, but we do not know how we can do it, even what are the best options for it; And this is where we come in, showing them the different options, the benefits that certain products or services can bring them, and which were created specifically for them.
– Work with an “influencer”, he will be your friend for a day, Help someone to be influential and he will be your friend for life –
While working with a guide is essential to learning the trade, what will give more value to your life and work will be that you can guide other people on the path they have chosen.
I have always thought that we can reach many places with our message, however when we work together with other people or entrepreneurs without a doubt we reach places that if we continue alone, we would never arrive. All action is enhanced when we do it together with someone else.
– People don’t love your product, they love WHAT IT BRINGS TO THEIR LIFE, the content shows them how –
The only one who thinks about your business is you, get used to it, people look for a way to achieve their objectives and goals and that is where your opportunities reside.
Undoubtedly an excellent advice, many times we create products or services without thinking about who will receive them and this is a sure invitation to failure, the first thing is to listen to our potential clients, what their problems or doubts are and then look for the solution and present them in a way that they can understand and apply in their lives.
– Events, webinars and videos are the most successful types of content –
Undoubtedly the best formats to add value to your audience, because it is simple, the generation of trust happens much faster than in other media, and online as well as outside of it, the generation of trust is one of the pillars, more important to the success of your business.
Currently there are a wide variety of formats with which we can reach our audience, so it is our obligation to use them so that we can reach a much wider audience with a better product or service.
– More important than YouTube views? Viewing time –
It is true, many times we confuse the number of people with the time they were watching our videos or our articles, and yet they are factors that allow us to constantly restructure ourselves.
This factor is becoming more important every day, even the most important search engines already give much more priority to portals in which people stay much longer, to others in which they enter and instantly abandon in search of other sites with better content.
– Content marketing is a commitment, not a campaign-
Content marketing is everything, it is the way we work, think and sleep, not being aware of it is leaving part of our life outside.
Infographic: 10 ideas to generate content for your website
I hope this article is of interest to you, content marketing is taking total relevance at this time, both online and offline, it is no longer enough to want to create a business and wait for customers, if you do not generate valuable content and You present yourself in front of them, you will never achieve the goals and results you are looking for.
I invite you to leave your comments or share this content with those who may find it of interest.