All are known, and surely some of them your company is already doing. But have you ever wondered if you do it the right way? Are you getting real results with them? We explain below the keys to attracting new customers and their correct application.
1. Telemarketing.
It is a great tool as long as it is used correctly. Not only for his effectiveness but because today companies cannot afford the cold door. Who will attend you without an appointment? It is by appointment and sometimes they fail. For this reason, it is important in every commercial department to have a person dedicated to arranging visits with potential clients. They can be the commercials themselves who dedicate time a week, a person exclusively dedicated to it or outsource it to specialized companies.
What is the key to make it work? A good database of potential customers, getting in touch with the valid interlocutor for our needs, having a clear contact argument developed, with a good value proposition, good training for the person who will make the calls about the company, its products and services and a lot of perseverance. Success is assured, I am sure that if you analyze your client portfolio, a good part of them have been achieved by contacts. Hence its importance. In all sectors today the difference between one product and another, one service and another is sometimes difficult to perceive. But what you can convey is the personality of the commercial managers, professionalism, close treatment, etc. In such a globalized world, that will make a difference for us. For this reason, it is necessary to take advantage of any professional event, fairs, session to speak with the assistants, distribute cards and look for synergies and collaboration possibilities.
2. Public Relations (PR) – Contact Networks
And, without forgetting, that these relationships must also be maintained with our current clients (the sometimes so forgotten loyalty). It is good to periodically keep in touch with all clients, even those for whom a single project was worked, since you never know when they may need a new service again.The company’s website is currently one of the best tools commercial available to the company. Everyone knows that the first thing we do when we are interested in something is to look for it on the Internet. If we look for a new provider, etc.… we will go to Google and look for their website. We will get the first impression from there. For this reason, we recommend updating the web page at least every two-three years because the contents and the design get out of date with time. And, because the needs of the clients or the way of communicating it, together with the greater experience of the company and its clients, can make us redesign the content in ways that are more attractive to potential clients.
3. Take advantage of the company’s website
And, not only have the Web page (website) is basic, but also to register it in the main search engines, and sector databases that will help us improve the positioning of our page on the Internet.
An attractive page together with a good positioning can make our potential clients find us. This way we will get them to contact us directly (via email or phone) to ask us about things and request quotes. And all without leaving the office.