Top 10 Challenges in Social Networks
Because those who do Internet Marketing prefer Social Networks
Increasing the exposure of our brand or company seems to be the main reason since although one can sometimes not create correct strategies that guarantee sales or greater customers, if one can create greater exposure to the brand and get noticed on the Internet, increase traffic to our company websites or internet business , having a greater impression on the market or creating a loyal community of followers of the company seem to be far from the main objectives of those who practice social media marketing, and leave a bit to think about since what those who use networks seek the least Social is to increase sales, but to create a presence only, although personally I think that both things should go very hand in hand.
The most used Social Media Tools
Some of the most common social tools are social networks such as Facebook or Twitter that are preferred by those in charge of Marketing, others such as LinkedIn, Blogger and WordPress or YouTube video channels still do not reach such good preferences, and the rest are very Far from its main competitors, curiously Facebook has not yielded good results for me, this may be due to my strategies, or lack of consistency in this Social network, Twitter has given me better results as well as Google+ not to mention Blogger, however my case did not it is from a company but a site not a brand and this study is focused precisely on this market.
How experienced and how much time do Marketers spend on Social Media
As can be seen in the study, most of those who are dedicated to Marketing in social networks do not have great experience, only 16% have experience of more than 3 years and this trend is still new, the majority is in the level of experience of 1 to 3 years and the rest have minimal experience or no experience at all, this trend tells us that many still do not have the bases or sufficient experience to work with Social Media, and if we are going to Most of the time dedicates 1 to 10 hours to Marketing in social networks a week, this trend tells us that it is a task that must be practiced daily and it is useless to have a site in social networks that is not updated and does not be attractive to visitors, something that must be taken into account, social networks need activity if you are not willing to invest time or make an effort to want to be in them.
What plans do the Marketers have for the future for Social Networks?
This part of the study is very interesting because it is observed that 76% responded that they plan to increase their strategies focused on multimedia content on YouTube, and it is that marketing on this Video site has become very popular, the possibility of having a space where we can upload videos or commercials at no cost, or be able to include commercials in popular videos on the network has become a trend and Google has worked hard to offer many plans for ads within this video network, the other efforts are They will focus on offering more participation in the main social networks such as Facebook and Twitter, in addition to working more with Google+ which in my point of view offers better functions for personalized company sites in social networks than the previous 2, however its number of active users is much less, we will have to see what surprises social media brings us in the coming years and see how trends change, greetings .