According to Neuromarketing, we have 3 Classes of Brains from long ago Nicolas Machiavelli spoke about this:
There are three kinds of brains: the first discerns by itself; the second understands what the others discern and the third neither discerns nor understands what the others discern.
According to specialists in Neuromarketing, one of these 3 types is strongly linked to purchasing decisions, this is the primitive or reptilian brain, it is the oldest brain and it is understood that it is programmed to make the fastest decisions, especially in When it comes to survival, let’s see a little how it works.
1. The Primitive Brain is a Selfish Brain
The reptilian brain is 250 times faster than the other two and is extremely selfish since it is the one that human beings use to survive, it is the one that carries our survival instinct regardless of anything other than our own well-being, it is not interested in anything other than self-well-being, this is when Neuromarketing specialists talk about directing advertising messages with a “You …” inviting this brain to accept the proposals that are focused on it and that benefit it in some way.
2. It is a brain that needs objectivity
When we try to target this type of brain, leaving phrases like “we are the best at …”, “we have one of the best options for …” does not interest him, since it is said to be a very busy brain and It will be necessary to get their attention concisely and quickly, being as direct as possible.
3. You want something you can feel
The primitive brain is not trained to read and not to understand complex things, if we use phrases like “a flexible solution”, “an integrated solution” or “scalable architecture” in our campaigns, these kinds of messages require effort and are received with skepticism, On the other hand, phrases like “more money”, “in 24 hours”, “greater health” are easily attracted by this brain, you open it noticed when you hear an ad on television where they say “easy and fast money” and you almost instinctively you turn around and pay attention to the rest.
4. An Image causes greater impact
As they say, there is an image worth a thousand words, this phrase can be applied perfectly with the primitive brain and it is easier to reach it through images that capture your attention than with messages that are difficult to understand.
5. An emotional brain
It is said that our brain when it experiences emotions such as sadness, anger, surprise or some other strong emotion creates stronger connections between our neurons, therefore it is easier to remember situations or events in which we have experienced these kinds of emotions, that is why Many commercials today try to present us with little stories or dramas that cause some kind of emotion that we can remember and think about that message so now you know why those commercials are so full of drama or emotion.
Neuromarketing is an interesting practice that well carried out can create a strong impact on your potential buyers or clients, knowing it will make you know a little more about whether or not you can focus on this kind of strategies.