Why is good customer service important?: Somewhere, there was a certain company that got bored with the rules because they did not produce the desired results. For this reason, they determined to abolish all useless standards and keep only those truly adjusted to the intention of achieving the objectives and meeting the needs of their customers.
They made an inventory of the standards and dedicated themselves to the task of pruning, eliminating, abolishing, adjusting, redefining and, in the end, after a long and arduous work, they were happy with the result obtained: a kind of little manual (well small by the way in which the only two valid norms from that moment appeared. This manual said, more or less the following:
“From this moment there are only two standards in this company and they are the following”:
Rule number one: The customer is always right
Rule number two: If there is ever the rare case where the customer is wrong, reread rule number one.
The previous story speaks for itself of the importance of customers for all companies in the world and their constant concern to attract, serve, please and leave you satisfied.
Keys to customer service to keep your customers coming back again and again
Here are some simple tips for good customer service to achieve total customer satisfaction and loyalty to the services we offer:
1. Consider and treat the customer as a human being.
Above all, he is a person with needs, desires, anguish, and suffering, and he has chosen us to help him. He could have looked for another or others but he has preferred us and in that way he grants us the greatest of privileges. But let’s resist the temptation to think of it as a simple number or figure. He is a human being who feels, reflects, acts and makes decisions again. If we consider it solely as income, we would consider it in proportion to what it represents monetarily and that would lead to hateful and harmful discrimination.
2. The customer greatly appreciates what belongs to him.
But of all his belongings and possessions there is one that he appreciates more than the others: his time. In a time like ours we are always limited in time and we are grateful to those who allow us to save it. All time saved is more time for the family, for work, rest and study. If someone wastes our time, or does not act so that we do not waste it, they are undermining our interests. So from now on, think carefully about how you can serve your client so that he feels that you have valued and respected his most precious asset.
3. Co-workers are the most loyal and needy customers.
The business literature has placed them in the category of “internal customers” but they are still our colleagues, with whom we share our activities and with whom we spend more time than with our own families. They are part of our organization and normally they have us as their only alternative to obtain those products or services with which to solve the needs of their area. Hence his almost obligatory loyalty and our duty to help him, even though the greatest efforts are necessary to do so.
4. The customer wants solutions.
You don’t want to face evasion or pretext, and you don’t want to listen to the many reasons we have for not helping you. Put yourself in their shoes and think about this: When you ask for help (or demand the fulfillment of a right) do you want to hear a “no” or a “can’t” for an answer? Is it true that the only thing that interests us in those moments is the timely and effective help of the person from whom we request it? It’s exactly what we all want! And what we must provide to those who have granted us the privilege (remember, it is a privilege) of being our customers
If you want to be successful as a person of service, see in each person a human being. And your needs as a personal challenge and a professional challenge. Take this seriously don’t say “can’t” so lightly and think that your job consists of what some hate. Fix problems that are neither yours nor caused by your fault.