Having a successful website is a valuable asset to any business.
Anyone can create a website, that’s the easy part! The goal is to get targeted traffic to your site.
SEO is the key to improving your site rankings and sending quality traffic to your website. SEO optimizes the content of the pages and links to your website.
Here are some SEO techniques to improve your web ranking:
1. Target Keyword Research: Finding the right keywords is the key to search engine optimization. Know the wants and needs of your target market. What keywords is the Google search market? You want to find keywords with commercial value that are getting traffic. Also start with keywords that have reduced competition, as this increases the chances of reaching the first page of Google.
2. Enter a local sales address for your company: This is a great tool for local businesses to get highly rated results for searches in their area.
3. Create Backlinks: Backlinks are links to your site from another website. Search engines love a site with powerful backlinks and this will increase your ranking.
4. Bookmarks: It is a great way to send traffic to your site. Make sure to bookmark all articles and links, as well as pages on the site. This is a great tool to speed up the process.
5. Press Releases: Press releases are a great source of traffic. Press releases are great for getting announcements about your business. I recommend doing a press release once you start your new site and any other time you have something interesting that you would like others to know about. A great tool for launching new products or announcing new services.
6. Social networks: Social media is a great way to connect with your target market with links to your site. While there are many social networking sites, Facebook and Twitter happen to be my favorites. Social Media is not the place to sell your business, the goal is to meet people and make connections.
7. In the optimization of the pages : Optimize your site content around your main keyword. Use your keyword 2-3 times in ways that make sense to your readers.
8. Continue Adding Content: Search engines love to see sites continue to grow and offer unique content. Although it can be tedious to add new content every day, be it your site or blog.
Follow these simple SEO techniques and you should start to see increased traffic to your site. Remember that finding targeted traffic means that your buyers have reached their destination!