We all hear that one of the most important parts of a business is its mail list, Now, every day we can meet entrepreneurs who have many subscribers, and with this I want to tell you from five thousand subscribers up, but they cannot generate a single dollar with that list, so the million dollar question is Why is this happening to them?However, other entrepreneurs with only one hundred or five hundred subscribers generate enough to be able to live comfortably month after month.
Surely the answer you have already heard or read, this is not new, the answer lies in the relationship you built with that list, but just having read or listened to it is not enough, you have to start doing it, step by step, sell if , but also and more important is that the people who make up your lists can move forward in their lives, that the information that you are sending them day after day or every so often helps them build a business, if you are in online business , or to advance in your specific niche, then What can you sell to them?
The income that comes from a mailing list is given in different ways, some of them may be from product recommendations that you have tried and verified that can really help them grow, your earnings can come from offering your help or advice to move forward and have results in less time on certain topics, etc., etc. The way to achieve income are varied, but here the most important thing is the relationship that you are creating with them.
Always remember that this is a win-win relationship, you win when you sell your services or a specific product, but they also win because now they can advance thanks to the fact that they have acquired your advice or products. There is no other way to advance and grow to become a successful entrepreneur.
The mailing list: Factors involved in having good results.
In this post I want to share with you a simple list, simple in its execution but powerful to achieve results with our online businesses. Although this is focused on the effectiveness of a subscriber list, in our business and life in general it is no different, all success is achieved in interaction with people, helping them to improve their lives, growing up with them and not growing only by and thanks to them.
Some simple tips to keep in mind:
-Relationship with the list- We already talked a bit about it, and it is because surely it is the main part of your list becoming responsive and this when you need it, for example it is very important to seek to understand them, answer their questions or answer their emails when they forward those that you are sending.
How do you know what they need or how can you help them? BY ASKING THEM, simply make a questionnaire of questions, a survey, etc.
-Customer service- Your subscriber list also includes a list of customers, it is very common for this list to be forgotten or many times it is not created, but we need to know who has already bought a certain product from us, this allows us to follow up and serve them in a different way than to a subscriber who has not yet bought anything from us.
Many companies or entrepreneurs neglect customer service, after sales service, the most important, selling is one thing, but accompanying our customers in the process of applying what they have bought is a totally different thing. I know that this implies resources that many times we do not have, however a good service after the purchase can have an impact on subsequent sales, even in recommendations made by the simple fact that our client was grateful to us.
-Frequency of Shipments- How often is it advisable to send the emails? This question is very common and the reality is that it depends on each entrepreneur, the information you have to send them, the schedule you have made, etc.
There are entrepreneurs who send daily emails to their lists, but if you are going to do it make sure that your content really drives them, helps them, otherwise they will most likely stop reading you or even delete themselves from your list.
Of course, you won’t be able to send them promotions, launches all the time, everything to win you without giving anything in return.
Personally, I am on lists of English-speaking entrepreneurs, where their material is very good, but mostly it is only sales, so why am I still on those lists? Because the material or tools they promote are of excellent quality, value and price, nothing more.
-Variety of Offers, Products and Services – Variety is also important, vary between article submissions, tips, valuable tools, motivational videos, etc. If we constantly send the same things, then we will end up boring our subscribers, on the web there are thousands of resources that can be very useful to us and our subscribers.
-Continuous cleaning of the list- It is a reality that each subscriber is occupying a place in your database, and your auto responder system is charging you for it, for which we have to be monitoring to detect those people who never open our emails, or only did the first time just to download your voucher, for example, even many people create other emails and stop opening the one they used to subscribe to your list, it can be many things, but for us it is important, since it is our business.
-Wonder the audience – Surprise always motivates people to take action, therefore surprising with free bonuses, reports that help your list, opportunities to acquire a course with facilities or your free advice for a certain time will always be well received by your list, since it comes out of the common and you don’t do it often.
In short, it is about enjoying, doing what we like and at the same time being able to help other people to do it too, to create their businesses and live the way they want to do it, therefore enjoying the whole process, such as At the beginning I told you, nobody achieves success alone, for this we need the collaboration of everyone, in a situation in which they and you win.
I hope this article is useful for you, I invite you to leave your comments or share this article with other people who can be of help.