Today there is much talk about Personal brandIt is one of these things that have come to stay, and that anyone who wants to have a global presence on the internet and off the internet, must be created, but do not believe that it is something that is done in two days, it is created from minute zero and it never ends, well if it ends, but only when you stop working on it.
Throughout this series of Personal Branding that I begin today, I am going to help you understand the concept better, I am going to encourage you to start thinking about your brand right now if you don’t have it and if you do I will try to do not give up and the best.
Through the next posts I will try to make you understand that you are the main “essence” of your image, that it does not matter what you did, what matters is what you do and what you are going to do, it does not matter if you are [email protected], if you work for someone else, if you are [email protected], or if you are studying or are [email protected], the great advantage is that you are your own essence.
The Personal Brand or Personal Branding is simply to make your name your own brand, communicating and identifying all those characteristics that make you different, that make you stand out in a very competitive environment, that is, specializing in what you master, think that the Personal Brand o Branding has total power when it comes to influencing trends.
Today your own Personal Brand is your cover letter, both in the offline world and in the online world, if you are looking for work for example and have a good Personal Brand it will make it easier for you to find it, if for example you are developing a business, where you are still nobody since your company is very young, the one who will best be able to help it is you with your own Personal Brand …
The benefit of having a good Personal Brand or branding will bring you the following:
- – Reliability
- – Prestige
- – Ability to influence, with which imagine what strength you can give to your sales, knowing that you can influence the purchase decision of your current and future customers.
As I told you at the beginning of this post, this is not a two-day job, it requires a lot of perseverance, effort and desire to learn every day, so get to work and your first duties are the following:
- – Identify who you are
- – Identify what you know how to do
- – Identify what you can offer to others so that they have you as a reference
- – Identify your values
Well, you know where to start in the next post we will do a small examination of conscience to find out the four previous points well and thus begin to create YOUR OWN PERSONAL BRAND.