Internet, an unlimited source of resources capable of providing us with technology as a tool for entertainment, business, lifestyle, information and the dissemination of general culture.
Excellent so far, but there are people who choose to take the web as a tool to create online businesses capable of modifying our lives, being able to live from it, teaching and training other people so that they acquire the same knowledge and are able to take the web as a platform to boost your dreams and goals in life.
Internet businesses are divided into many aspects, here we will not discuss trends or business models that we can develop on web platforms, although in this blog I deal with everything related to MLM business opportunities or network marketing, the basic principles they are applied and used in all business-oriented models and practices on the web.
Internet Business- The 7 basic principles of any online business.
In this article I want to share with you 7 ideas that I consider fundamental in the construction of an online business, which make up aspects that structure and are the basis for the growth of any business on the web, these 7 principles are:
– Identification of your market niche and ideal client-
Yes, I know, thousands of times I have talked about this issue, once again it will not hurt us, one of the reasons why many entrepreneurs and businesses fail online and offline is because they do not work enough in this first step, the which sustains everything else, for example it is common for an affiliate to first look for a product and then who to sell it to, when the right thing to do is to look for a need, look for a group, a market large enough that is in need of a certain solution, that this niche Really know their problem, otherwise it will be your turn to educate them, and be willing to pay for the solution; The following is easy, you just need to create the product or promote an affiliate product that focuses on solving this problem.
In MLM internet businesses, network marketing there are hundreds of business opportunities, about products, resources, online tools, in the area of food, diets, energy supplements, etc, etc. The way in which we apply in these cases this first step is to first identify for whom this opportunity is directed, to which people it can benefit them, for what type of people who are looking for some type of specific solutions can your multilevel be useful, determine this from the outset it is vital for the continuity of your business.
For example, the PURE LEVERAGE platform, focuses on offering vital and essential resources and tools so that those entrepreneurs, businessmen, can build their business on the web, with a platform of more than ten years of experience and tools at the level of the main online platforms for entrepreneurs in the market.
Knowing your product perfectly, to whom it is aimed, you already know to which people to expose your proposal, through the creation of content, which we will talk about later, is the means by which to attract the right people who can really benefit from this opportunity.
– Your online empire, the structure of your business-
The basic structure of an online business, we are not talking only here about a blog, many talk about the need for a blog to create a personal brand, expose on the web what we do, our products or services, but this is only one part of the total structure.
A blog is the base to which your potential interested in online business will arrive, in which you can convert them into a prospect, subscribers, allies and friends, etc. There is a whole external structure that supports the correct functioning of a blog, this is your work in social media, your work with content to be friendly to search engines or work with SEO rules, work with audiovisual platforms such as YouTube, offline promotion , generation of ads on payment platforms such as Facebook Ads, Bing or Google Ads, etc.
– Contact with your client, listening to what your client is looking for and needs-
If in step one you determine who your ideal client is, your next step is to listen to what they think, achieve connection, what problems they have and what solutions they are looking for, remember that you can provide a solution that is not the one they want or think they need. . His perception of what he needs is vital since he is your client and for him is your product or service. Therefore, knowing how to listen is a vital quality for the success of any business on the web.
– Differentiation and positioning in the mind of your prospect or client-
The key word here is DIFFERENTIATION AND PERCEPTION, differentiation, what you do differently, your actions, your sites, your way of working with the queries you receive, in short, your personal brand, it is vital to create a path in online business .
PERCEPTION is the way your prospect or clients perceive you, you can have the best business, have spent years studying online marketing and personal improvement, but if you do not manage to transmit the necessary trust and credibility, as your future client PERCEIVES you, no You will achieve greater results and possibly other new companies in your market will achieve better results, simply because they knew how to create the appropriate perception in front of their clients.
– The use of online marketing, processes and strategies to expose your services or products in front of your potential clients-
Every business needs knowledge of marketing, what is sold, and “everything in life is sold”, we sell friendship, acceptance in a group of people, we sell credibility, acceptance, we are sociable people and our value is determined as a group, I love it Jim Rhon’s phrase, we all have a certain value “for the market” not in front of God, the church, the community, where we are all equally valuable, but for the market we all have different values according to our capabilities. And this is called, “reality.”
– Use of social tools-
Social tools allow us to move our fans, people interested in what we are doing to our offices or our online blog, and that is where we make the conversion, it is true that we hear that there are various techniques to sell on social networks, but these strategies They are based on profiles that have a whole system behind them working for them, since it is not only about creating interaction, looking for people interested in what they propose, but also in presenting content and related products to achieve the sale on the same platform .
– Measurement and automation of your online business-
“What is not measured, is not known”, a business that does not keep track of why it obtained this or that result, cannot improve, duplicate or do the same as many times as it wants. Minimally we need to know what type of people we are attracting, the acceptance of our material or content, what places they come from, their ages, social levels, their studies, through which keywords they are finding us on the web, etc.
Infographic: Benefits of E-commerce
