The innovation Not only does it consist of renewing what already exists, it does not mean that you have created something new that we all have to admire, innovating means creating a product or service to be able to satisfy the needs of people, as well as to help them solve some of their problems, and in return make a profit.
As you know, all part of a good idea, this idea will become something concrete like an article to be marketed, for example an iPad, or something abstract like a certain service, and to cite other examples, more than the Internet or the inevitable telephone line. Well, even though you may have come up with an innovation that you know will impact everyone around the world, it will be of no benefit if you don’t have the capacity to introduce it to the market.
Creating something and selling it, compared to just creating, is what makes the difference between the entrepreneur and the creative, what kind of profile do you identify with? And whatever your answer, are you prepared to face the challenges of a society that always asks for new things and that has many other companies willing to give them what they want?
It is obvious that this is a task that only trained people could achieve, for example, have you ever tried to sell your products but trying to make people identify with what you offer so that you can be remembered, that is, that product that they have already bought will not only serve them to solve a problem or a need, the important thing is that you have already created a new friendship that will later translate into more sales or recommendations for your store. This relates to the sales process and is a marketing innovation that you have to take into account.
It is obvious that innovating in sales will bring you greater rewards, because as we mentioned before, it would be useless to create an extraordinary product if you do not plan to sell it or do not know how to do it, and a smart way to sell something that is successful is to ask it to the customers why they have chosen your store, at the same time that you are offering them more and more things that could interest them according to their appreciations.
Innovating also means being successful in marketing the right products and services to the right people, how many times have you heard many newbies complain that they can’t sell anything? This is common, but if you do not plan to segment to find niche markets, you will never be able to achieve your goals. So if you had already planned to address the whole world, perhaps failure is the closest you see in your venture, but if you segment from the beginning, then you will see how the sales business is a little easier than you expected.
Another point to take into account is that innovation has a lot to do with change for the better, that is, we all have mistakes and that is how we have conceived our companies, but the important thing is not to remain stagnant but on the contrary, to try to correct mistakes so that the beneficiaries are the customers.
It is also not healthy to listen to the opinions or quasi advice of people who do not believe that it is possible or who try to prevent your growth or development, and when you notice something like this, then try to ignore those negative words, rather try to listen to your customers who will surely have something to say about their acquisitions or how they are served, as well as to your employees.
Finally, it is good that you consider that having a vision of the future will help you never forget the true mission of your company, that of satisfying the most demanding customers, do not forget why you created your company and where you would like to go with it, like this is, all this mentality helps and a lot to have the wit awake to imagine and realize several successful projects.