The rapid changes that the world economy and markets are undergoing today, force practically all businesses and companies try to innovate to be able to survive, but it is not that we are going to innovate just to maintain ourselves but that we must do it to grow and develop over time so that in the future we will have the kind of company that we have always dreamed of.
For a business to be renewed, the key would be to have people who see in innovation and creativity essential tools to adapt and lead current markets. With such a changing economy, the ideal would be to try to adapt quickly so as not to be forgotten. Here we present certain recommendations for you to visualize the importance of innovating in business:
Create innovative business models. Having an e-commerce, clothing or footwear company could be the ideal way to enter the business world as they are items that are in high demand. However, in some cases it would be better to innovate to bypass standard business models in order to improve our profits. An example of this is the creation of mobile applications whose demand demands that new formats be invented for different uses such as in finance, business, supervision of the economy of the company or the family, for the management of the Forex system, etc. Another successful item is the generation of discount coupons, Internet book rental, the sale of products thanks to affiliate systems, the resale of train tickets online, the creation of web pages with the plus of SEO optimization, the creation of smart gadgets such as watches and video game consoles, among other examples. The important thing is to try to be creative starting from a need to satisfy it with pure imagination, this is now allowed since most of these innovative business ideas are found on the Internet and from there they are financed.
The hiring of various types of professionals. Having a variety of human resources will allow us to offer truly innovative things, since each professional will be able to more easily contribute business ideas that are in line with new expectations. Nowadays, careers professions that before would never have been thought could exist within the most emblematic companies are in fashion, and we also see how those that already existed but were not valued, are now being very well paid such as development, programming and design web, software or computer engineering, digital marketing, etc. For this reason, having at our disposal experts in such required fields will make our products and services have that extra that today’s customers demand.
Use real data to understand your customers. If we had in our hands information as valuable as that coming from the clients themselves, then we could make the correct decisions, innovative by the way, that allow us to constantly satisfy our clients and other potential clients, since the idea is to try to expand our bussines. The best known tools to obtain such information are the use of surveys, verification of sales and earnings statistics according to the changes that are made, studies of local and regional markets, among others. This way we will know what the new orders of the clients are and what the new ones that we will have later are looking for. Among the changes, we could choose to modify the design of our premises, improve offers and promotions, optimize marketing and advertising campaigns, be more demanding in hiring personnel, and adequately comply with product warranties.
The use of social media to study the markets. Most companies use social networks to promote themselves through the advertising spaces that they usually hire. However, some companies use them to study their followers and thus find out what they are talking about and sharing with their friends and other followers. With this information that also comes from the interaction with said followers, it will be possible to segment more easily the type of people who will receive our next launches, so we will know that we are directing our new products and services to people who will be willing to pay for what we offer. . This is how social media becomes a free tool for researching new ideas for products and services.
How will you see the innovation It depends on many factors such as human capital from where the innovative business ideas that we need will be obtained, in addition to the creative use of tools such as social networks from where we can obtain new vip ideas for the creation of products that will be in demand.