Personally, the social network that I like the most after Twitter is Facebook. Nowadays I use it frequently to keep in touch with friends and collaborators. During the last weeks I have been looking for a way to increase the traffic of my blog with its respective facebook page. I have found that Facebook is currently a priority due to its increasing referral traffic that it currently sends to my blog.
One of the most important aspects of promoting a blog or website through Facebook is the design of your fanpage. That is why I have decided to share with you three simple steps that will allow you to improve or optimize your Facebook page.
How to improve Facebook fan page
1.- Increase the size of the profile image
The profile image is one of the most important aspects of a Facebook page, because it is it that will leave your mark on people’s minds. What many people do not know is that an image up to 180 pixels wide and 540 pixels high can be used in the profile image of a Facebook page.
The extra space on your Facebook page can be used to promote your social media sites, discounts, promotions, etc.
2.- Add Profile Images On Top
What many people don’t know is that they can control the 5 images that appear at the top of the Facebook page. This is an additional way to promote your brand on your page.
If you already have images at the top of your page, don’t worry, you just have to click on the “x” to hide the images. After this, you can add the additional images that you like the most. This strategy is currently being widely used by many companies related to the world of marketing and advertising.
3.- Add a Welcome Page
Most companies today send their visitors to their welcome page in order to encourage them to become fans by clicking “Like”, or to promote contests or special promotions.
The easiest way to do it is using the app Static HTML Plus (Click on the link to add it to your Facebook page) that will allow you to do it very easily.
A great example is the RedBull Facebook page, where the welcome page encourages visitors to click “Like”, using a trick that makes visitors think that if they don’t click “Me Like ”they will not be able to access the rest of the contents… Hehe a great trick!
4.- Everything Enters By Sight
The 3 steps that I mentioned above are free and very easy to do. If you don’t know about graphic design, you can simply hire someone to do it for you.
Without a doubt, the design of your Facebook page is the most important factor in getting the most out of Facebook. Over the next few weeks I’m going to share with you other ways to get Fans for your Facebook page.
How To Use Facebook For Internet Marketing
There are currently more than 600 million people on Facebook, and it is a number that continues to grow. Needless to say, 4 out of 5 Chileans have a Facebook profile. In itself, Facebook has become the dream for any blogger, marketer or online entrepreneur, since it allows you to be in contact with many people at the same time, quickly and easily. And it allows you to put highly targeted ads to people who are already interested in what you’re offering.
Facebook gives you the opportunity to build a community and much more. That is why many companies have created their Facebook pages, to accumulate thousands of followers. And the same tools that large companies use to stay in touch with their customers on social media are also at your fingertips.
As a blogger, marketer, or online entrepreneur, you should keep in mind that your entire business is based on forming and maintaining relationships with your friends, family, and community members, so Facebook is the perfect tool to achieve your goals of building a customer and prospect base.
join up
Facebook is a great place to meet potential clients and prospects. You can use a Facebook profile you already have, or you can create a new one. Creating a page for your business, blog or website is fast, easy, and free. And once you have created it you can invite all your contacts, partners and clients to join your Facebook page. This way you can easily communicate with all of them at the same time.
Stay in contact
People will only follow your Facebook page if they see something of value on it. You are not going to publish the number of sales you are making. On the contrary, you will post information about upcoming special offers, new product lines, and links to learn more about the products or services you are offering. Stay in touch with your followers by encouraging them to comment and answering their questions.
Promotes
But if you have to keep your Facebook page up to date and maintain communication with your followers, make sure to promote your page as much as possible, to attract new customers and prospects. You can start by posting a link on your Facebook profile, on your blog or personal website, and encouraging others to do the same. Then you can also buy ad space on Facebook. I know this may sound expensive, but with Facebook you can set the amount of money you are willing to pay for each customer or prospect.
Internet marketing can sometimes be strenuous work, as it relies heavily on personal relationships. But Facebook can make your life so much easier, giving you the tools to maintain and create new relationships in one place.
It may interest you: How to Hack Facebook