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How to design an effective business card

A business card or business card is a fundamental part of a good plan of marketing. Besides being an essential tool for your business. For its size and cost, it is probably the most economical and powerful. Of course, you can’t expect your card to tell the whole story about your company. What you should expect it to do is show your clients a professional image of you that they will remember. A card can help you make a good impression with a new customer or the opposite, just as much as the clothes you’re wearing.

Choose a card style that is appropriate for your business, industry, and personal style. For example, if you are a lawyer you will not want to make a business card with pictures and cartoons. Similarly, if you host children’s events and your card is black and white, too formal, your prospects may end up throwing it away immediately after you give it to them. When designing a card, the first thing to take into account is the image you want to project of your business.

To help you get started, here are a few different styles of cards:

Basic Cards: A basic card is generally printed in black ink on white or cream material. This is a good style to choose when utility is all you need. The design is simple and the information is clear and concise. It is a good option if you don’t want to impress with designs, just present information relevant to your business.

Photo Cards: These cards include your face on the card, be it a photograph, a drawing or a cartoon, this will help your contact to remember you and identify the card and the business with you. This type of card is useful when your business is closely linked to you and your reputation, for example if you are a real estate agent, an accountant, a lawyer, etc.

Touch Cards: Some cards are distinguished not so much by how they look but also by how they feel. These types of cards can be made in a wide variety of styles and non-standard materials, such as metal or wood, or have exceptional shapes, edges, folds or embossing. Touch cards tend to be considerably more expensive than regular cards. But for some businesses the extra expense may be worth it.

Multipurpose Cards. A card can do more than promote your name and business. They can also serve as a discount coupon, appointment reminder, or some other function. It can also provide valuable information that the average person might need. For example, calendars, list of holidays, etc. A card of any type can be made multipurpose by adding any of these types of features, the limit is your creativity.

In all these styles you can add your own design to stand out from the crowd, the combination of colors, some lines, the distribution of the information, the logo of your company or business, etc. But the important thing is that the card, in the end, serves as a reminder of what we do or who we are to the person to whom we give it.

It is not a personal memory, but a very powerful work tool that increases the possibilities of doing business since they represent us even when we are not in direct contact with a client. Remember that your business card should reinforce your professional image and open the doors to business opportunities.

Now it is time to order once you have decided on a basic idea for your card, remember to include the essential data such as your name, landline, cell phone if you wish, name of your business, title or position, email (email) , and website if you have one.