Creating an online business is learning to cope with various factors that we not only have to know, but also put this into practice as soon as possible, so that we can begin to walk our path as “safe” as possible.
There are many factors that make entrepreneurs achieve success, even for each person it is a different path, since their previous experiences differ from each other, for example a person who was always an employee will face different challenges from another person who is already developing. a physical business, advantages and disadvantages are all “relative” and ultimately just a way of looking at life, our life.
In this article we will talk one more time about some determining factors of the success of an entrepreneur, although we recognized since we are directly responsible for these results, the journey is long and we need all the best that can help us on this path that we decided travel.
6 factors that will show you how to expose yourself in front of your target audience.
– Do what we like
Possibly one of the main ones, at least if we want to create a business that lasts over time, a business capable of transforming our lives and those of others.
On the other hand, if we really enjoy what we do, it is something that shows, your potential clients will notice it when they talk to you, when you make a video, when you write content, etc.
– Planning
Your business has to be on paper, you need to know where you want to be in a month, in a year and plan the concrete actions you need to implement to reach those goals.
Without direction we get nowhere and this is surely one of the first lessons learned in entrepreneurship both online and offline.
– Learn to sell
This habit is in all people, we do it even automatically, we sell a product that we use, a place we went, a type of clothing that we use, etc. every time we recommend it to our friends, however the sale for your business takes on another color, since now we want it or not it occupies the number one position when it comes to results.
Now we can talk at length about the sale, but I would like to add that the sale that we first have to make is the sale to ourselves, if we do not believe in what we do, it is better that we dedicate ourselves to something else or deal with develop what we need, otherwise there is very little chance of success.
– Adapt to the environment
Entrepreneurs, even more so online, face the need to know various tools and knowledge that are constantly changing, so if we do not stay updated it is impossible for us to provide the service with the quality that our clients need to receive.
Although here it is not about dominating everything that exists, we do need to be aware of everything that happens in our area of action.
– Find your unique contribution form
We all have a message, a unique way of presenting our service or product, we can start by imitating, but remember that no one looks for or remembers an imitator, once you know what to do, it is time to find our way, put together our proposal unique sales and it is only this that will be decisive to stand out at the top.
– Focus on the benefits
I love reading, but if it doesn’t make me feel good, that it adds greater value to my life, then I don’t put it aside. With the products or services that we develop it is the same, they may have the best characteristics, however if they are not the benefits that your potential client is looking for, we will not be able to make the sale.
Here we can enter into a dissonance, the classic question: do we sell what our potential client needs or wants? A person may need many things, however he will always buy what he wants and then justify it with reason.
That is why we sell the benefits, since they reach your subconscious, what you want; however the characteristics of a product or service are speaking to their reason.
I particularly agree with a phrase that I found online, reading one of the entrepreneurship blogs and that is that “marketing is not only sales or advertising, but also extends to the creation of relationships with our audience”, this factor many Sometimes we forget it and tend to just be simple salespeople.
It is true that selling provides us with daily sustenance, but the relationships that we know how to create through what we do is what will really give value to the moments of our life. Therefore we sell and make friends at the same time, otherwise it does not make sense, it would be like winning the world and losing our soul or essence in the process.
Although the title of this article is related to the value of exposing oneself, of making oneself known, I believe that all of the above is closely related to it, since if we agree that the sale is one of the factors of success, for We must expose ourselves, be in front of our potential clients talking to them, exposing our products or services so that they consider us as an option, and hopefully a different option or with a unique proposal that they may not find elsewhere.
Exposure and movement are two aspects of the entrepreneur that need to go together, moving every day, taking action and looking for the way or the way to be in front of the gaze of our potential client, it is the only way to start having the results we are looking for. .
I hope this article is useful for you, the important thing here is to highlight that we need exposure, expose ourselves, we cannot remain “hidden” behind the content, we cannot stand out in this way, however if we create relationships, we expose ourselves in video channels, social networks, etc, etc; then we began to take the leading role that we all need.
I invite you to leave your comments on this topic, the need for exposure, or to share it with other people who may find it useful.
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