One of the best options to develop an online business is undoubtedly to create a blog, as this offers us very good opportunities to spread our work, what we do and what we can do for others, but like everything in life it also has Its complicated side, this is to ensure that our content is accepted by our potential audience and thus in this way it becomes recognized by large audiences.
It is clear that all this takes work, it takes time, but it is not just waiting for it to happen, we must be clear about the factors that influence to achieve good content that is shared and that really helps people to develop their businesses .
In this post I want to share with you some of the qualities that our content must have for them to succeed online, but more importantly, that they allow us to live the quality of life that people who are online seek.
Tips to create content and achieve a blog of authority and of great value for people.
– Work in niches that you are passionate about-
This aspect is vital, however many times it is ignored, since entrepreneurs decide on niches in which apparently they earn a lot of money, this is not false, what nobody tells you is that the people who really are making money in most of the online niches are people who are passionate about what they do, they stand out from the majority; but the others who try to do the same and don’t feel passion for it, sadly end up giving up sooner or later.
Once you have defined the niche in which you want to work, it is vital that you look for information regarding what people are really looking for, as they do in search engines, what keywords they are using, since the free traffic that they are using will largely depend on this. it comes to you from search engines.
– Plan your content strategy-
Just as it is vital to adapt to what people are looking for, determine the keywords they are using for the largest searches, we also need to create orderly, planned content, using these words, in this way we will be able to attract the attention of your potential customers. on the one hand and little by little we will achieve a good positioning in search engines.
At this stage there are two factors that we must take into account, this is 1- determine the niche and the keywords they use and 2- create content focused on it.
Keep in mind also that it is convenient that the contents that we create are extensive, for example that they exceed 1000 or 1500 words, with a minimum of two articles a week, at least at the beginning.
It is also good to have a rule, it is true that we want to achieve a good positioning in search engines but the first and foremost thing is that we write for people and search engines are increasingly intelligent, so they already detect infinite variants in the way of creating your contents.
– Work with focus and perseverance-
Creating content alone is not enough, we must work focused on it, this is working in two ways the first months, first on quality content, that really helps people, content that if they follow it can help them advance in their business or in their lives, and second that the content you are creating also follows the basic SEO rules, since in this way in a short time we can be receiving a large amount of traffic from search engines.
– Spread your contentdor-
The creation of content is divided into several stages, one of them, which is as or more important than the creation of the content itself is the dissemination of it, since we can have the best content, but if people do not know it clearly, they do not we will achieve nothing and we will have no business.
Social networks are an excellent option to spread our content, networks such as Facebook, Twitter, Linkedin, Pinterest, instagram, Google+, etc. The links that come from these sites are also highly appreciated by search engines, since they increase the influence that your Brand can have on the web and also search engines use these links to give a better positioning to your website.
Another option when spreading the content you have on your blog is to write for other authority sites that also work your same market niche, this offers you the opportunity to generate and expand the reach of your online brand much more as well as that of creating authoritative inbound links to your blog, which will be of great help in positioning it.
– Create your subscriber list from scratch-
The creation of your subscriber list is also vital to generate credibility and growth of your site or blog, this should be done from the first moment we start with our blog. The creation of a subscriber list from the beginning is vital as we speak, but we must also take into account the appearance or design of our site, although at the beginning it is not so urgent, this also helps us reach a greater number of people.
In conclusion, creating a blog and working on the content in it is not something we can do without a prior study, there are entrepreneurs who do it and the only thing they achieve is an abandoned blog first and then dedicate themselves to something else; It is also evident that this is a whole process, it takes time, but once certain results are achieved, they already offer us the impetus to continue working with even more effort on it.
Content marketing: how to get your blog to reach a large audience
