A few years ago, the knowledge of how to generate traffic was reserved for a few.
Now, things have changed and it is easy to find ways to generate traffic online. It is about assuming concepts that with some practice anyone can understand and apply.
There are two types of methodologies to generate traffic, paying and without paying.
At the beginning, paying is usually a good way to evaluate whether your website is interesting or not. If you use Google Adwords, you will have to pay for your ad, but it will provide you with a quick view of the type of conversion of your product. If you have 100 visits and three people buy you, you can do your numbers. If the earnings of your product are 30 euros per unit, with 90 euros earned from every 100 visits, you will know that it is profitable for you to pay up to 0.9 euros per click.
Without paying they can find you in search engines, links and affiliate traffic.
As in everything, it is convenient to apply the Pareto rule that 80% of the results come from 20% of the work. So it will be convenient to select what works best for us.
It is about generating traffic by concatenating a series of factors that will help us, little by little, to create our traffic in a fluid and consistent way:
Creating content that people value, then getting links to my content, then being well positioned in search engines, then making it easier for people to find your valuable content and link you from their website, then your positioning improves, then you create even more content valuable, then people keep linking to you for your new content …
It all starts with interesting and quality content. Then everything comes after if you use an efficient management of the method.
Keyword search: The starting point is to find what exactly are the words that people use. And it is not enough to assume, you have to know what they are for sure.
For example, a word like soccer league has twice as many searches as soccer game. Then we will have to be skillful enough to try to write the sentences that have the most visibility.
How to get traffic off the ground
Once we have the content, you must use the most appropriate words for each phrase you want to say. In this way we will benefit from a better positioning.
On your page
On your page put the title between tags «
Put the keywords inside meta tags: Meta tags are not as important as they used to be, but they are still important.
You have to have defined meta tags for each page. The most important thing is the description of the meta tag because it is the information that search engines use when someone searches for information that is on your website.
The definition of the meta tags should be as tight as possible so that your web page appears as one of the first ten results in the search engines, if so, it is because the search engine believes that you will give the best answer depending on the words entered in the search engine.
Put the keywords in the header meta tags: As
Traffic
means that what is inside is the title of the page. The title is given a lot of importance by search engines, so it should say what you want, but contain the keywords of your niche.Put keywords naturally in content: Your content would have to explain the topic to be covered in such a way that the keywords that people use to refer to the topic in question come out naturally. You can use the same keywords that you have put in the meta tags. And take advantage of also saying the synonymous words that people use for the same keywords.
Put the keywords in the alt tags: In the images you can also put an explanatory text when the mouse pointer is placed over it.
Put the keywords in your main page name: The same name of the web page must be used to optimize the searches.
On your website, order the pages by themes. Sorting the topics on your website and then classifying them by subtopics helps search engines to know how to classify what your site is about and thus have a greater probability of being well positioned in potentially in search engines.
Use in the same words that make up a link, keywords of the site to which they link: In this way, it is not only possible to tell the Internet user where that link leads, but the same words are used to optimize positioning.
Off the website
Once you have optimized the website. There are strategies to use in parallel to boost traffic and improve search engine ranking.
The following strategies are some of the ones you can use. They are “white hat”, that is, they are safe. The search engine will not penalize you for performing positioning improvement practices.
Write articles: “Article marketing” is a popular way to create links. It’s about writing a quick article that includes interesting information as well as a link at the bottom of the article to your website. It should be a unique article that is not a copy of an article on your website.
You can then submit your article to websites to offer people to publish your article on their website, for free and with your link on the page. That generates direct traffic to your website, in addition to being better considered by search engines because there is someone who points to you as a source of information.
It can be done manually or use a program to send the articles automatically. It is advisable to use these programs or website services because they save you a lot of work.
For example: www.globedia.com/
Sites to put videos:
How to write articles can be heavy, especially when you have already done it for your website. You can use a trick, read an article that you have published on your website and try to explain it on paper without looking at the article again. In this way you will get, without using the same words, content the same that you can send to other websites. The Web automate article submission, will facilitate this task.
Blogging: A successful strategy is to have your own blog. This allows you to have links from well-positioned websites that, when you link, make you go up in your pagerank. (Pagerank is a measure that Google uses to give more importance to some websites than to others).
You can also ask people who have blogs, that you would like to write an article for their blog, keeping a link at the bottom of the article, of course. Do it well to make it a good article so they want to count on you some other time.
You can also post as responses to the publication of an article by someone else on another blog and if allowed, put your link.
Posting in forums: Find forums in your niche and post comments that are of interest to others. Take the opportunity to leave your link on your website. You must check that these sites do not contain a “no follow” in front of the links because it would mean that this link does not give you greater weight in the PageRank.
It is of interest that you write comments as often as possible that contribute to the knowledge of others. That will give you direct visits too.
News with the use of autoresponders: The publication of news several times a month, helps your readers come to visit you periodically. It is about connecting with your audience and giving them information of interest to them.
RSS: Your platform should support RSS for the publication of your new articles. You can boost your results with the use of this tool that reports to search engines and subscribers of your blog, that you have already written something new on your blog. Encouraging people to subscribe to your RSS feed is essential.
You can use services like Feedburner to keep your subscribers informed. The way to implement these feeds depends on each service. So you will have to do some research. In fact, everything has a solution on the internet, you type the information you are looking for in the search engine and sooner or later, you find it.
Affiliate program: In a next article I will talk more about affiliates. It is about other people selling your product, so they necessarily put a link to the web of what you want to sell. That gives you a link that has cost you little to get and also represents a possibility that others sell your product.
Link correctly
To put the links correctly, the following must be taken into account.
– Create rich text links. Use the keywords in the link.
– Mix your keywords. Makes it look more natural.
– Don’t just create links to your home page. Try to create links so that at least 30% go to other pages on your website. That helps search engines to position you better naturally.
Frequency: Another important point to make your profile for search engines natural is to create links on a regular basis. That is, do not create many links the first months and then not create more. The same links, but in a longer way in time, will give more weight to your website.
Once you have worked creating links to your page, it is about continuing with the work in a cyclical way. After the first few months, you will see the results of having worked so hard on link building. Then you can dedicate yourself to creating more quality content.
It is a slow but sure process that requires dedication. Remember the article on “the mindset” and keep it in mind for when the low points hit.
Building traffic takes persistence, but with enough dedication, results come.
Why do we want so much traffic? In the following article we explain how to use it to convert it into money.