Companies that have a Facebook or Twitter page know the importance of be within the brands with the most followers and fans, since this brings with it a lot of reputation and the consolidation of the company on the web and in social media in general.
To do this, you have to establish conversations with people so that they are interested in our business, but trying to inform them about the benefits of our company will not always be the best option for them to speak well of it.
Currently, the concept of “Social networking”, That activity that consists of establishing relationships between companies and potential clients where the results are reflected in more“ likes ”,“ retweets ”, more comments and even the generation of sales. Here are some tips that will help you get others to talk about your company on social media:
Generate unlimited content. Surely your experience will have taught you that content is king, and this is also true on social networks where all the content that we can should be shared without space or profile restrictions. This content is generally created for a blog but must be uploaded to different social networks to attract potential followers or fans.
Encourage “word of mouth.” Such is the value of quality content that when you share something on social networks, it will immediately be shared again by people who resemble your profile, this is how all your articles will be more visited than ever after a multiplier effect, this thanks to that since the material is good, others will take the trouble to share it over and over again so that they themselves can earn some of your reputation, because good content also speaks well of those who share it.
Expand your audience. If your business is dedicated to the sale of laptops, and if you share only information about the models that you sell, you can only have visitors interested in that topic, but if your plan is to gain more followers as time goes by, then the ideal is Diversify your content by targeting a more general but at the same time specific audience, that way you will have more opportunities to have more followers since they will have complete information. Maybe you’re trying to talk about laptop repair, laptop applications or programs, laptop accessories, latest laptop news, well, the important thing is to have them captivated. On the other hand, the way you share also helps and a lot, you can use resources such as videos, photographs, posts, infographics (which are so fashionable), through slideshows, etc.
Create communities. Every time readers visit a website, a forum, a page on social networks, they see the need to belong to those same communities, either to be more informed, to have friends with whom to discuss certain topics, for them share their own content, etc. So if you want to have more people in your profiles, then you have to start creating interactive communities, where conversations and the creation of relevant content are encouraged.
You may have realized that it is now when we must establish dialogues with the aim of informing, solving problems, accepting criticism or suggestions, that is, we can benefit from all this to improve our business and to learn more about the profiles of our followers that perhaps they could become potential customers.