credibility on the internet, is the seal that guarantees your success online, today and in the future, every day more pages will be added to the web, so we need to work effectively, so credibility and web usability will be concepts that we have to start managing. with much more care in our web vocabulary.
What factors influence our visitors to consider our site as a trustworthy site, surely this covers many aspects, but we can get a more precise idea if we read some of these tips that will help us create credibility on the internet.
Create credibility on the Internet- Some aspects that play a determining role.
– Make it easy to contact you- One of the factors that speak of your transparency is undoubtedly the possibility that if a client or visitor on your website wishes to contact you, they can do so in a simple and concrete way, that is, they have several channels to do so, for example Skype, email email or social media profiles.
– Highlight your experience – People who visit your website or blog want to know who you are, where you are from, the experience you have working online, the projects you have been involved in, your online career, etc.
The way to do it is simple, you can do it through a page on “My experience or my work online”, and so on.
– Show links that verify the information you present on your blog – It is important to cite the sources from which we collect certain information when we show data or facts that directly affect your business, placing links to authority pages that endorse what you are writing is a factor that will give more weight to your work.
– The design of your site- Your virtual office, the online space through which people find you online is essential to create credibility on the internetThis ranges from the themes you use on your blog, the layout of the graphics, the color your blog uses, etc.
Mainly you have to have a design that adapts to your market niche or the theme in which your content is developed, the size and layout of the graphics, always remember that people always prefer audiovisual content, if we only write articles without a single graphic possibly our visitors would leave our site quickly.
– Navigation of your website- always remember these words, speed and ease, people will not stay in complicated places where you have to carefully search for the information we need, simplicity is the best in these cases, for this you need to answer the main questions of your visitors: “What I want, what I need is on this website? And how can I access it?
– Frequent updating of your site- Many times we give priority to quality content, the best content that can help or educate our followers or visitors, but we forget something essential, that to create credibility on the internet we need to have updated content on our website.
A site in which its content is updated at least once a week is a site that will produce changes in people or market niche, there is nothing more disappointing than entering a blog and finding that your last article was ago two months.
– Give priority to content over your promotions- To carry out promotions there are other more effective places, but your blog or website does not need to be full of ads or banners with products or services from you or other companies, rather focus on creating quality content that helps people to advance in your business and get the best results, I assure you that this is by far the best advertising you can have on your blog.
– Customer or visitor testimonials- Testimonials are and will be one of the best options to create credibility on the internet, people like to see and read testimonials from people who endorse your product or who say that the content you are creating has helped them improve or create changes in their lives and businesses.
Create credibility on the Internet- What is the use of having a credible website?
Having a website that generates trust gives you the possibility of:
Improve the visitor’s attitude towards you: think positively about your organization, feel comfortable interacting with your proposal, accept the point of view you enact, …
Change user behavior: give you personal information (registration), complete business transactions, return to the site often, give your opinion or spread your message …
It is difficult to convince someone of your point of view or do business with you if they do not think you are “trustworthy”.
What factors decide whether a source is credible or not?
There are two large groups of factors:
Perceived reliability
Is it true? It’s fair? Is he honest? Are you telling the truth or are you lying?
Is it impartial? Do you have anything to gain from this? Is it an involved party?
It’s good”? Are your actions good for me, for my community or for my environment?
Perceived professionalism
Do you have experience in that field? Are you an expert?
He’s an intelligent person? Does it show the ability to understand the topic?
Are you in a situation of power? Are you a senior member of an organization?
Is he a wise man? Is teacher? professor? Nobel Prize?
Usually it takes some quality (or more than one) of the two groups to gain credibility.
Finally I would like to add the social effect-
With the creation of social networks, the dissemination of our work online has become “easier”, millions of people can easily find us through the viral capacity of social networks, for which we need to have social icons on our sites, at the least of the most important for them to be used by your visitors when they like or like the content they have read, decide to share it and thus increase your chances of finding new audiences interested in what you are promoting or offering.
In short, create credibility on the internet It is the foundation of your business, just as the first impression is usually the one that counts, we build credibility every day, but we can lose it in a second.
I hope this article is useful for you, I invite you to leave your comments or share this article with people who can be of help.
Infographic 8 steps to your professional credibility
