The business cards or business card are among the tools of marketing less expensive than a company or person has at its disposal, however, they are usually very little used, or not used at all. Here are some tips to maximize the marketing power of your business cards.
1. Carry your business cards with you at all times. This sounds obvious, I know, but you’d be surprised how often a business person doesn’t have their business cards on hand when they need them. Even if you use an electronic device to store your contact lists, such as your PDA, and you like to send your contact information to others electronically, still keep those cards in your wallet, card case, pocket, briefcase, and car.
2. Make sure your employees, spouse, and close associates carry their business cards with them, too. You can get a customer through a conversation he has had with his wife, husband, son, or employee if he hands you a business card.
3. Hand out business cards when you show up at meetings, functions, and events. Not only do people appreciate seeing the name they just heard, but also putting a business card in someone’s hand when you introduce yourself involves three senses while holding their attention (hearing, sight and touch), this way it is more likely. remember it.
4. Consider having your photo printed on your business card or business card. People like to see who you are working with. Seeing your picture later will help them remember you. Also, viewing a photo on a business card or on a website has been documented to help people build confidence faster than when they see no images. If you are concerned about your appearance, do something about it or get over it. Touch up your weak spots with an image-editing program, if you like.
5. Get creative with your business cards. Of course, you want to make sure your name and contact information are legible, but you should use the opportunity to express a little more about yourself and your business on your business card. Perhaps you can do it through creative use of color or your logo. Maybe you want to add a unique slogan or slogan. Consider a double-sided design. I have recently seen some cards with contact information in both muds. I have seen others with a web address or website at the rear. The back is also a good place for a catchy or memorable catchphrase.
6. Leave your business cards when you visit someone and they are not there. Write personalized notes on these cards to make them more memorable and personal. Be sure to write the other person’s name by hand.
7. Give a business card to the secretary when you go to an appointment. This will help you see your name correctly when notifying your boss that you are there. It also ensures that your contact information is in the hands of the person who will likely be the one to enter it into the data system. Presenting a card when you arrive for a business appointment demonstrates class and education.
8. Include a business card in greeting cards that you send to potential clients or clients. Especially if their business card has their photo on it, this will help remind them of who you are, and remind them of your contact information. If by chance they have lost it, it is a good way to get it back to them. Also include your card in gifts you give to your customers.
9. Find appropriate places and opportunities to drop off your business cards or to give them to others. The right places for this will depend on your business and target market. You can ask business owners to let you leave their cards on the counter. This is especially appropriate if your business is not a competition. Also, don’t be afraid to leave some cards on bulletin boards or bulletin boardsfound in some supermarkets, businesses, churches, and others.
10. Use your business card to post announcements in local newsletters and publications. The term “business card size” is a common term for one of the ad sizes available in most publications. You don’t have to use your business card for ad copy, but if you have a good business card (photo, beautifully designed, easy to read), why not?
There are many ways that you can use business cards to help market your business. Don’t be stingy with your cards. Deliver them with ease. Personalize them with notes. Don’t assume that just because you gave someone your card in the past you still have it, or that you transferred your contact information before losing it. You will undoubtedly see a quick return on your investment as you begin to use your business cards more.
VistaPrint.com is an example of how to implement this type of business where it is easy to design your business cards, search for templates by type of company or by styles, choose a font, text, add your logo or photo, among other options. Website available in English and Spanish.