4 Marketing Strategies Every Blogger Should Apply

Do you want to easily reach your target audience, and more importantly, be successful in this industry?

If so, you should focus a large part of your efforts on promoting your project, and this is where the word marketing comes into play.


In general, most bloggers neglect the most important aspects for the sustained growth of any blog or website, which are the generation of qualified traffic and the creation of an audience highly interested in what you are offering.

Both, both the generation of qualified traffic and the creation of an audience will allow us to optimize the economic benefits that we obtain from each project, and we will obtain recognition of our work as bloggers from our audience.

If you write content regularly it is fine, however you should always seek to go one step further.

It may not be easy to reach the ideal target audience (potential customers who are willing to buy or take a specific action), however nothing is impossible.

Most likely, at first you will have to work very hard, however, as time passes you will realize that you can work much more intelligently using your experience and creativity.

In this article I am going to show you 4 very powerful strategies to grow your blog or website. These strategies may seem quite basic, however they are very effective in taking your project to the next level. Go for it.

1.- Accelerate Your Blog

Is the loading speed of your blog disgusting? No visitor is going to wait more than 10 seconds for a page to load. On any blog or website, the text should load quickly, followed by the images. You should make sure you use a good WordPress theme (design), designed with CSS.

To further improve the loading time of your blog, you can access your WordPress administration panel, click on the “Plugins” option and delete all the plugins that you are not using.

Consider using images of no more than 300 × 300 pixels for your articles. Clean up your sidebar or sidebar. If you have unnecessary or low-income affiliate marketing banners, remove them.

When your blog loads quickly, it is much easier for search engines to index your content. With this we will achieve a good positioning and considerably improve the user experience. On the other hand, these users will always be more willing to share content on the social networks of sites that load quickly, to the detriment of sites that have a terrible user experience.

2.- Add Social Buttons to Share Content

You need other people to share your content on social networks. This is a great way to improve your SEO, since search engines today take the social aspect very seriously.

In other words, you must encourage your audience to share your content. This is like investing in stocks on the stock market. It is like an investment from which you know you will get a good result.

You can never grow your blog alone, no matter how hard you try. You must give your readers the possibility of being able to share the content of your blog on social networks. What? Adding social buttons that allow content sharing. Personally, I recommend using the plugin for WordPress Sharebar. This plugin can be easily downloaded from the WordPress plugin directory and is 100% free.

Ideally, remove the social buttons that you don’t want to use. Personally, I consider that there are only 3 or 4 important social networks, Twitter, Facebook, Linkedin, and maybe Pinterest.

3.- Write Good Content

When writing good content, naturally readers tend to instinctively share it. This can cause a viral effect on social networks, and on the other hand you can get several links from authority sites that mention your article.

Personally, I am very passionate about writing good content. I never write about something that is not worth it, or that is not useful for my readers (those who have been reading my blog for a long time should know).

The secret to writing good content is based basically on making your readers understand what you are writing. For example, if you are writing about a specific topic, whatever it may be, you can add something related to lifestyle or create analogies with other topics to bring your article to life. No matter what your niche is, you must be able to do this to better reach your target audience with your message.

Feed your readers’ minds with positive thinking. It is the best way to empathize or connect with your readers (And that’s the key). Quality content will always be the best way to reach the mind and heart of your audience.

4.- Focus on Long Tail Keywords

Search engine optimization (SEO) no longer works?

Hmm… I don’t think so. SEO has only undergone some transformations, which bloggers who are serious about working within this industry will know how to easily cope, optimizing their blogs properly, emphasizing the things that really matter.

The best way to dominate search engines like Google especially in this new era of Panda and Penguin is to focus on long tail keywords.

Well they are actually key phrases, because they contain three or more words. These keywords are much longer than the main keyword.

An example:

Suppose I have a “Web Hosting” company and I want to position myself in the first position in Google. Naturally, I would optimize the blog for keywords like: web hosting, hosting, web hosting, buy hosting, best web hosting, etc.

Considering the level of competition that the web hosting services niche has, ranking within the top 10 results on Google is quite difficult. In fact, it may even be impossible. But let me show you how to do it correctly.

Instead of focusing on very general keywords like “Web Hosting”, you can focus on more specific keywords that point to a geographic location, for example. That is, you can focus on all those potential clients who seek this service locally. Where you could focus on key phrases like “The best web hosting service in Santiago” or “Web hosting company in Temuco”.

Or better yet, optimize and write quality content with similar keywords, such as “Cheap Web Hosting Service”, “VPS Web Hosting Package”, and so on.

Those are long tail keywords. These will allow you to easily improve your search engine rankings considerably, and increase your sales.