When I started in online business, what drove me is probably the power to generate income to a greater extent, I had heard and read thousands of stories about entrepreneurs who generated thousands of dollars from the comfort of their home.
Even today, the mentality of the thousands of entrepreneurs who start in Internet businesses is mainly that of being motivated by the idea of making money online, and it is at this point where greater care must be taken, on the basis of the business. .
Sure, I know this today after five or six years of being online studying and applying to see results; Now, what does this have to do with the title of the article, you have already read a lot about the power of autoresponders in an online business, the reason for its need and the real importance for your business.
Today however maybe you can have a new approach to these marketing tools and their true potential, let’s start then:
How important is it to my online business?
How important is the book if you can’t read, it has all the importance, let’s see why;
An online business produces results if it generates income, we know this, but how many of us buy something online without first doing a more detailed investigation about the product or service; Think about it … surely these days you have been interested in something and have searched several times for that type of information on different sites, compared the information, the type of service, the prices, etc.
An autoresponder allows you to capture the information of the people who are only investigating about the product that you have or the service that you are offering, since you are sure that after they read the information that you offer them, they continued looking for the same information. In other portals, of course there are possibilities that they will return to your website, but this possibility is one in a million.
I’m sure you’re starting to see the heart of the matter now; THE ONLY WAY for these visitors to remember you and think about your product or service again is by reminding them every certain period of time, this is to use your autoresponder to request their data in exchange for a bonus or ethical bribe and then carry out the scheduled follow-ups of So stay on their minds until they see the opportunity that owning your product or hiring your services represents for them.
So there are only two elements in which you should not skimp on expenses when you want to start your business online, these are:
LODGING and SELF-RESPONDING
Everything else is rebuttable but if you want to start seriously with your online business the two vital things in your business is that first you will want to have your pages, your sites in a safe, reliable and world-renowned hosting and second you will also want to have a Quality autoresponder service, which is recognized in the environment and which is updated frequently mainly in relation to the rules about spam that change constantly, otherwise your emails will begin to fall into the spam trays of your subscribers and I can assure you that that It is something that nobody wants.
Your autoresponder service and loyalty, the most important thing in an online business.
One of the things that is also vital is the loyalty of your visitors, this is how you will have already heard that “a customer (a consumer who has already purchased our product or service) becomes a customer loyal to our product, service or brand; that is, become a regular or frequent customer).
The loyalty process is only possible if you manage to capture their attention, in this case your visitor becomes a subscriber first and a customer later.
Many entrepreneurs neglect customer loyalty and focus on attracting new customers or prospects, which is usually a mistake since loyalty is usually more profitable than attracting a new one, because it generates lower marketing costs (a consumer who He has already bought us, he is more likely to buy from us again) and in administration (selling to a consumer who has already bought us requires fewer operations in the sales process, even more so when what we offer is of high value).
There are some tips that can be useful to retain our visitors, subscribers, these can be:
– Excellent attention, service, personalized treatment and quick attention. Providing good customer service allows us to earn their trust and preference, and thus, make them buy or visit us again, and that they will most likely recommend us to other consumers.
– The service does not end at the sale, the after sale is even more important than the sale, such as delivery on time, advice, repair or maintenance of the product. Providing after-sales services has a similar purpose to providing good customer service, which is to earn the trust and preference of the client; but in addition to this, it allows us to maintain contact with him after the sale has been made.
– Maintain communication with the client It is also part of the process, offering him more valuable, updated information, more products or better services so that he can grow with us. This practice will not only achieve greater confidence but also for you to be recommended by your current clients and remember that there is no better promotion than word of mouth.
– Ask and listen to their opinionsThat they feel part of our undertaking, since in effect they are; This is the most important thing when we seek to grow because many times it is they, our clients who will tell us what they need, what products or services they need or how we can improve or complement those that we are already offering.
6 tips to improve your email marketing
We can do all this when we begin the process with an AUTHORSE, always try to start with a quality service, since your lists will be the lifeblood of your business, in them and thanks to them you will live the so-called Internet lifestyle.
I hope that this article has been of interest to you, I do not focus on explaining their functions or the different companies that provide this service, you will already have your opportunity to do so, to see which company suits your business and work with them; rather I focus on its real value as the backbone of your business.