Today, social networks have changed the way you publicize or promote your brand or company on the internet. Sites like Facebook, Twitter, and Google+ can help you spread your brand or business globally. With this in mind, I have decided to share with you 10 simple tips that will help make your brand more influential within social networks.
1.- Go Where The People Are
There are hundreds of social networks on the internet, however, like SEO, there are only two companies or social sites that dominate the market, they are Facebook and Twitter. Start working with these two sites, and later consider going with others.
2.- Build a Realistic Profile
If you are a small business, don’t try to make yourself look like a large corporation. In other words, don’t try to be something you are not. This can be a very tempting thing to do, however it is much better not to lie to your clients.
3.- Keep Your Profile Updated
Most likely, you want your brand or business to be present in the minds of your customers. To achieve this effect within social networks, you must frequently publish relevant content, which is of interest to your customers. This will encourage other people to follow you on social media and build loyalty from your current customers.
4.- Take Advantage Of The Low Cost Of Advertising Within Social Networks
For example, Facebook ads are extremely cheap. In addition, ads can be targeted to a very target audience considering Facebook demographics (By country, city, interests, etc.) with a very low budget.
5.-Spread the content of your blog on social networks
Post a link to the best content of your blog on social networks. Also in your own blog you should have social buttons that allow your readers to easily share your content. For example, include the Facebook “Like” button, or the Twitter “Tweet” button. In this way, your readers can share your content with their friends.
6.- Use Social Networks to Entertain
Your customers don’t want to read endless tiresome and boring ads. They want to have fun. You can capture the attention of your potential customers by emphasizing this aspect.
7.- Be Transparent
Always be transparent with your clients. However, these do not imply that you should let them know everything that happens in your company. You must set limits.
8.- Make Sure Your Content Has Value
The content you share on social networks must have value for your customers. Internet users are obfuscated with so much information. If they perceive that your content is not something of their interest, I can bet you that they will not return.
9.- Integrate Social Networks Within Your Marketing Plan
If your company is going to use social networks, then what are you waiting for? Make social media an important part of your marketing plan with clear and measurable goals.
10.- Clearly understand that an increase in the number of followers on social networks does not imply an increase in your income
Although social networks are a great marketing tool that allows you to establish relationships with your customers, they do not directly or indirectly represent an increase or decrease in your conversion rates. In other words, an increase in the number of followers does not necessarily result in an increase in your income.
These are some of the strategies that you can apply so that your blog or company is much more influential within social networks … I hope they serve you!